Taking public service to a higher level has always been the job of UNTV, a television station commemorating its 9th anniversary this month. As the countdown towards the celebration of its first decade in broadcast industry commences, it launches its first wave of newest campaigns and projects.
Basketball Event for a Cause
The station’s avid followers are expected to fill the Smart Araneta Coliseum to witness the first-ever UNTV set on July 29. Public servants will take a break away from the office and celebrities will spend a “lights-camera-action-free” night for a basketball face-off intended to give entertainment and at the same time fund public charity programs for the winner’s chosen charity.
You can watch the event’s official video invitation here.
Quality Medical Services for the Indigents
Apart from the intensified free medical and dental services of UNTV, health coupons will also be distributed among the marginalized as a means for them to avail quality hospital services from UNTV-affiliated medical institutions.
According to BMPI-UNTV CEO Daniel Razon, this will be tied-up with the Department of Social Welfare and Development and the local government units to help the station in identifying who the recipients of the coupons will be.
UNTV Heath Coupons will be given to selected indigents to help them access quality medical services
The station will also be partnering with the national government through its health insurance program, PhilHealth, to enroll qualified indigents in the said program. The annual premium needed to maintain a PhilHealth card will be paid by the station.
Taxi Drivers Turned Lifesavers
As part of widening the Tulong Muna Bago Balita campaign of UNTV, the public service channel also unveils Rescue Cab (Tulong Muna, Bago Pasada). On this venture, UNTV coordinated with taxi operators and tapped their cab drivers to be trained and be fully-equipped with rescue skills. The concerted effort between the taxi-drivers-turned-lifesavers and the station’s News and Rescue Team is seen to be helpful in reducing the increasing road accident statistic in the country.
Photo courtesy of DanielRazon.com
New Intelligent Broadcast Alternatives
Accompanying the 9th anniversary celebration of UNTV is the launching of its newest television shows. The station is known for broadcasting intelligent alternatives— programs that are both informative and delightful, and are centered with the channel’s mission of delivering genuine public service. Soon, programs such as “Sinewikain”, dubbed as the first short clip festival on air, and “Justice on Air”, a show dedicated in discussing how equity and justice are governed by the country’s Department of Justice will be gracing the small screen. The all-new “Good Morning Kuya”, the station’s flagship program, will also be released.
Kuya Daniel: “We are expanding our public service initiatives”
With the digitalization of the UNTV’s broadcast operations, the station’s enthusiastic fans can all the more look forward for better journalism. Now that the one channel that gives priority to humanitarian services has turned nine and is just a year away to its tenth year anniversary in the tough broadcast industry, its avid supporters can all the more hope for more ground-breaking advocacies.
“We are expanding our public service initiatives. We want to reach more people. We have started with just a small scope- with the family which is the basic unit of society- and now, we are going community-wide. Then, we will expand to even bigger scope, Godwilling,” Mr. Daniel Razon remarked during the 9th year anniversary celebration last July 18 in Makati Shangri-La.
For this year, UNTV’s campaigns and projects will revolve around the theme “Inspiring Change, Building Better Communities”.