Aiming to Transform Cab Drivers to Lifesavers, UNTV Launches Tulong Muna Bago Pasada

by Emmy Borromeo

For the people behind UNTV, the Philippine’s Public Service Channel, even the cab drivers roaming around the busy streets of metropolitan areas have the capability to carry out emergency responses and lifesaving operations. Hence, the launching of its latest advocacy, Tulong Muna Bago Pasada (Rescue Now, Transport Later).

Akin to Tulong Muna Bago Balita (Rescue Now, Report Later), the television station’s innovative journalism campaign that started last 2010, this most recent addition to its list of charitable endeavors aims to impart the value of prioritizing saving lives – whenever at hand- before anything else.


The first batch of cab drivers are now undergoing a series of basic life support training to equip them with the technical know-how needed to perform rescue operations. After this, they will be handed certificates as proofs of their ability to function as lifesavers-on-the-street.

This initiative is UNTV’s answer to the alarming road accident statistics in Metro Manila. According to Metro Manila Development Authority (MMDA), the total number of road accidents last 2011 numbered to as high as 77, 110. Also, the area is home to major thoroughfares considered by the MMDA as Accident Prone Stretches like Commonwealth Avenue, Quezon Avenue, Gil Puyat Avenue, Pres. Sergio Osmeña Highway and some parts of EDSA.

“If only all cab drivers will learn rescue, maybe our roads will be safer,” said Mr. Daniel Razon, UNTV’s CEO. Also, he has high hopes that this campaign will not only transform cab drivers into on-field rescuers but into more disciplined citizens as well.

For inquiries, you may contact UNTV through the following numbers: 0938 803 0777 (Smart), 0926 633 5744 (Globe), 0923 416 1377 (Sun) and 441 8688 (PLDT).